Case 1
Two years ago, an entrepreneur approached me for help. I analyzed his story, identified five key factors, and crafted a compelling article highlighting his hard work and achievements. Posted on my Facebook page, the article went viral, generating widespread attention, franchise enquiries, and media coverage. An ex-minister even requested his contact information. This experience showcases my ability to create engaging content, drive results through influencer marketing, and connect entrepreneurs with new opportunities.
Case 2
“I helped another entrepreneur share his inspiring comeback story after a crisis, which went viral and caught the attention of ‘Mathrubhoomi’, a leading newspaper. They featured his story on the front page of their Easter special edition, likening his resilience to the resurrection of Jesus Christ. This exposure boosted his business, demonstrating the power of impactful storytelling and media relations.”
One experience during my College Days
During my college days, I was part of a project named Fox Hunt. When the organizing committee faced a funding crisis, I quickly suggested using the college garage to build contest stalls. With minimal materials, we created 8 stalls, saving thousands of rupees. This experience taught me the value of resourcefulness and cost-effective thinking. Although it remains an untold story, it holds a special place in my memory as a testament to my problem-solving skills.
Case 3 – The Power of Connection: How a Face Can Make a Difference
A struggling entrepreneur approached me for guidance on his cosmetic brand, which boasted excellent packaging and quality, yet suffered from a lack of customer reviews. Despite offering a ₹100 cashback incentive, feedback remained scarce, hindering the product’s growth. Upon analyzing his brand and comparing it to similar ones, I identified a crucial gap. Typically, cosmetic brands either emerge from small-scale, personal manufacturing or large-scale, corporate launches. The former benefits from initial support and feedback from friends and family, fostering trust among potential customers. My client’s company launch missed this personal touch.
I suggested he find a face for his product to bridge this gap, explaining that this would:
- Create an emotional connection with potential customers
- Make the brand more relatable
- Enable storytelling and conveying the brand’s mission and values
- Provide social proof
- Differentiate the product in a crowded market
He took my advice and found a face that aligned with his brand values and target audience. This helped him tell the story behind his product, showcasing real people who benefited from it. As a result, his brand started to grow, and customers began to engage more meaningfully.
