Background
- Started a Facebook page and gradually built an audience over the years.
- Until July 2024, the page had occasional posts with slow but steady growth.
- The page had around 13,000 followers but lacked consistent engagement.
Strategy Shift (July 2024 Onward)
- Content Diversification:
- Expanded beyond niche topics and started including general content, trending discussions, and movie-related content.
- Experimented with high-engagement formats (memes, analysis, interactive posts, etc.).
- Audience-Centric Approach:
- Focused on posts that encouraged shares, comments, and discussions.
- Engaged with followers actively to boost community feel.
- Consistency & Timing Optimization:
- Posted more frequently and at optimal times for maximum reach.
Results
- In 6 months, the page:
- Gained over 11,000 new followers (from 12K to 23K).
- Clocked 8 million+ views on its posts.
- Became a highly engaging platform with massive organic reach.
Future Plan
- Targeting 100K followers with continued strategic content.
- Experimenting with viral content formulas and collaborations.
- Exploring monetization and partnerships.
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